Fix Report. Re-scans until the end of the included period.Print / PDF
Fix Report: bad.example.com
19 issues to fix, in the order below. Scanned Tue, 06 Oct 2026 12:00 UTC.
This is a sample report for a made-up store built from a theme template with urgency apps. Your report shows your store's own findings.
13
High risk
Suspension Risk score, 0 to 100, for Google Merchant Center. 100 means nothing found.
What a reviewer sees
A store called Your Store Name on Shopify with 8 products. Pages found: home, terms, refund, cart. Contact email coolgadgets2026@gmail.com; business address not found.
14 failing, 5 warnings, 2 passing, 0 not checked.
1. Issues, worst first
FailNo restricted or prohibited contentS9
Products in a restricted category: replica brand goods. Each platform publishes its own list, and the paid report shows which platforms restrict what was found.
“…ASSAGE GUN DEEP TISSUE 2 SALE | | Theragun Replica Massage Gun AAA Quality | | MASSAGE GUN DE…”
Matters to: Merchant Center, Google Ads, Stripe, PayPal, Shopify Payments, Klarna
FailNo fake urgencyS7
Detected a countdown timer app, a live-visitor counter, a recent-sales pop-up. Google's misrepresentation policy bars pricing practices that create a false or misleading impression, and reviewers treat fabricated visitor counts and sales pop-ups as exactly that.
a countdown timer app · a live-visitor counter · a recent-sales pop-up
Matters to: Merchant Center, Google Ads, Stripe, PayPal, Shopify Payments, Klarna
FailBusiness identity consistentS5
Identity signals are weak: the store is still named after the theme's placeholder; the contact email is a free mailbox (coolgadgets2026@gmail.com) rather than an address at example.com. Reviewers compare the name, domain and email across pages.
Matters to: Merchant Center, Google Ads, Stripe, PayPal, Shopify Payments, Klarna
FailNo unverifiable claims or badgesS8
Claims that need proof: “fda approved”, “clinically proven”, “cures”. Security or trust badge images were found; Google treats badges that are not backed by a real seal as misleading.
Matters to: Merchant Center, Google Ads, Stripe, PayPal, Shopify Payments, Klarna
FailNo permanent or inflated salesP3
8 of 8 sampled products show a crossed-out higher price. A store where everything is permanently on sale is what Google calls a fictitious reference price.
The domain was registered 16 days ago. Reviewers treat a very new domain as low trust: make the business identity, About page and policies unusually complete, and expect a slower first review.
Matters to: Merchant Center, Google Ads, Stripe, PayPal, Shopify Payments, Klarna
WarningGTIN and brand on productsP4
8 of 8 sampled products lack a valid GTIN and 8 lack a brand. Not a suspension cause, but it limits visibility and draws 'limited performance' warnings.
These are the website problems Shopify Payments is known to check. Account history, chargebacks and industry matter too, and a scan cannot see them.
Klarna and other buy-now-pay-later providers 6
Refund policy states a window, conditions and a process (S2)
No restricted or prohibited content (S9)
Contact details visible (S1)
Privacy policy and terms of service published (S4)
Store reachable and working (S10)
Shipping policy states costs, regions and delivery times (S3)
Business identity consistent (S5)
No template leftovers (S6)
No fake urgency (S7)
No unverifiable claims or badges (S8)
About page with real content (S11)
Domain age (S12)
No permanent or inflated sales (P3)
Products clearly described (X2)
These are the website problems Klarna is known to check. Account history, chargebacks and industry matter too, and a scan cannot see them.
3. How to fix each one
4 of these are product-data fixes you can apply across every product at once.
Product Markup for AI Shopping is our Shopify app. It scores every product against the same requirements, then fixes them in bulk with your approval; each batch rolls back in one click. Its free plan covers 50 products.
P1: Price consistent between page and markup — writes each variant's live price into that markup
P4: GTIN and brand on products — lists every variant without a GTIN and every product without a brand
P7: Product structured data present — publishes complete Product JSON-LD on every product page through a theme embed
X2: Products clearly described — drafts a fuller description for every thin product from its own facts, for you to approve
Where: Online Store → Themes → Customize → Footer; Online Store → Pages → Contact
Add your business email address and, if you have one, a phone number to the footer as text, not only inside a contact form.
Add the physical address of the business to the footer and to the Contact page. For a home-based business, a registered agent or mailbox address that you can receive mail at is acceptable; it must be the same address you use in Merchant Center, Stripe and PayPal.
Use an email address on your own domain (for example support@yourstore.com). Free mailboxes count against you.
Replace the policy with one that states the return window in days, the condition items must be in, who pays return shipping, how refunds are issued and how long they take, and how a customer starts a return.
Use the draft generated below, then read it once and change anything that is not true for your store.
Link the policy in the footer and make sure Merchant Center's return policy settings say the same thing.
State processing time and delivery time as ranges in business days, per region you ship to, and the cost or the rule that sets it.
If you dropship, state the real delivery time (often 10 to 25 business days), and remove any 'ships in 2 days' wording from product pages that your supplier cannot meet.
Make Merchant Center's shipping settings match the policy; Google compares them.
Where: Settings → General (store details); Settings → Policies; footer
Use one business name everywhere: store name, policy pages, footer, email signature, Merchant Center business information, and the payment processor's account.
Switch the contact email to your own domain.
If your legal entity name differs from the store name, write 'Store Name is operated by Legal Name LLC' in the footer and the About page.
Compare the flagged words with each platform's list linked above. Remove or reword products that fall under a prohibited category; restricted categories often need certification before they can be listed.
Remove 'inspired by', 'dupe' and brand names you do not own from titles, tags and descriptions.
If the whole catalogue is in a restricted category, that platform may not be available to you; the report says so rather than pretending a wording change will fix it.
A new domain cannot be aged, but its trust can be: complete business identity on every page, a real About page, real policies, and your Google Business Profile and social accounts naming the same business and address.
If you own an older domain for the same business, consider making it the primary domain.
Written from what the scan read on your store. Anything in [brackets] could not be read and must be filled in. Read each draft once before publishing; it must be true for your store.
Return and refund policy
Return and refund policy for Your Store Name
Return window. You may return most items within 30 days of delivery for a refund or exchange.
Conditions. Items must be unused, in their original condition and packaging, with any tags attached. Proof of purchase (your order number) is required. [List any items that cannot be returned, such as personalised goods or final-sale items.]
How to start a return. Email coolgadgets2026@gmail.com with your order number and the item you are returning. We will reply within 2 business days with the return address and instructions. [State who pays return shipping.]
Refunds. Once we receive and inspect the item, we will refund the original payment method within 5 to 10 business days. Original shipping charges are [refundable / non-refundable].
Damaged or wrong items. If an item arrives damaged or you received the wrong item, email coolgadgets2026@gmail.com within 7 days of delivery with a photo and we will replace it or refund you at no cost.
Exchanges. [Describe exchanges, or say that the fastest way is to return the item and place a new order.]
Contact. Your Store Name, [your business address], coolgadgets2026@gmail.com.
Shipping policy
Shipping policy for Your Store Name
Where we ship. We ship to [the countries you ship to]. [List any countries or regions you do not ship to.]
Processing time. Orders are processed within [1 to 3] business days. You will receive a confirmation email with tracking once the order ships.
Delivery time. [Standard shipping: 3 to 7 business days. International: 10 to 25 business days.] These are estimates; carrier delays and customs can add time.
Costs. [Free shipping on orders over $X; otherwise a flat rate of $Y / calculated at checkout.] Shipping costs are shown at checkout before you pay.
Duties and taxes. [For international orders, import duties and taxes are the customer's responsibility and are not included in the price.]
Lost or delayed parcels. If your tracking has not updated for 10 business days, email coolgadgets2026@gmail.com and we will investigate with the carrier and replace or refund the order where it is lost.
Contact. Your Store Name, [your business address], coolgadgets2026@gmail.com.
Contact page and footer block
Contact Your Store Name
Email: coolgadgets2026@gmail.com
Phone: [your business phone, optional]
Address: [your business address]
Hours: [Monday to Friday, 9am to 5pm, your time zone]
We reply to every message within 2 business days.
5. Before you request review
The store is live, not password-protected, and checkout works.
Business name, address and contact email are the same on the store, in Merchant Center and at the payment processor.
Refund, shipping, privacy and terms pages exist, are linked in the footer and say the same as the Merchant Center settings.
No placeholder text is left anywhere.
Fake urgency apps and unverifiable claims are gone.
No products in a prohibited category; restricted categories are certified or removed.
Prices in the markup match the page, and compare-at prices are real.
Wait 24 hours after the last change so Google re-crawls, then request review once. State briefly what you changed; do not argue.
Request review once. Google limits how many reviews an account gets, and a second request with the same problems is what turns a suspension into a permanent one.
All checks
FailStore reachable and workingS10
2 of 3 menu links checked are dead: /pages/faq (404), /pages/blog (404).
Identity signals are weak: the store is still named after the theme's placeholder; the contact email is a free mailbox (coolgadgets2026@gmail.com) rather than an address at example.com. Reviewers compare the name, domain and email across pages.
Detected a countdown timer app, a live-visitor counter, a recent-sales pop-up. Google's misrepresentation policy bars pricing practices that create a false or misleading impression, and reviewers treat fabricated visitor counts and sales pop-ups as exactly that.
a countdown timer app · a live-visitor counter · a recent-sales pop-up
Claims that need proof: “fda approved”, “clinically proven”, “cures”. Security or trust badge images were found; Google treats badges that are not backed by a real seal as misleading.
Products in a restricted category: replica brand goods. Each platform publishes its own list, and the paid report shows which platforms restrict what was found.
“…ASSAGE GUN DEEP TISSUE 2 SALE | | Theragun Replica Massage Gun AAA Quality | | MASSAGE GUN DE…”
The domain was registered 16 days ago. Reviewers treat a very new domain as low trust: make the business identity, About page and policies unusually complete, and expect a slower first review.
8 of 8 sampled products show a crossed-out higher price. A store where everything is permanently on sale is what Google calls a fictitious reference price.
8 of 8 sampled products lack a valid GTIN and 8 lack a brand. Not a suspension cause, but it limits visibility and draws 'limited performance' warnings.
Each rule above names the policy page it restates and the date that page was read. Policies change; if a rule looks stale, write to support@qquotient.com.