Stripe's review emails quote the website checklist without saying which item failed. The items that most often fail on a small store are contact details, fulfilment policies and restricted content. Fix all of them at once, then reply to the review with the links.
| Check | Rule |
|---|---|
| Contact details visible A phone number or email address, and a physical business address, on the contact page or in the footer. | Shopping ads policies: Misrepresentation (Unacceptable business practices) (read 2026-10-06) |
| Refund policy states a window, conditions and a process The refund or return policy exists and says how many days a customer has, what condition items must be in, and how to start a return. | Merchant Center: Set up your return policies for Shopping ads and free listings (read 2026-10-06) |
| Shipping policy states costs, regions and delivery times The shipping policy exists and gives costs, where you ship and how long delivery takes, and product pages do not promise faster delivery than the policy. | Shopping ads policies: Misrepresentation (Dishonest pricing and transaction conditions) (read 2026-10-06) |
| No template leftovers No placeholder text such as 'Your Store Name', '123 Main Street', 'lorem ipsum' or unedited policy templates. | Shopping ads policies: Misrepresentation (Unacceptable business practices) (read 2026-10-06) |
| No restricted or prohibited content No supplements with health claims, weapons, replica or 'inspired by' brand goods, tobacco, or other content the platforms restrict. | Google's Shopping ads and listings policies (prohibited and restricted content) (read 2026-10-06) |
| About page with real content An About page that says who runs the store, with more than a sentence or two. | Shopping ads policies: Misrepresentation (Unacceptable business practices) (read 2026-10-06) |
Not legal advice. Policies change; each rule above names the page it restates and when it was read.