Dropshipping store suspended by Merchant Center: the checklist

Dropshipping is allowed. Stores get suspended for how they present themselves, not for the model: long delivery times hidden behind 'ships in 48 hours', no address, supplier photos with watermarks, template policies and urgency apps. This is the list reviewers work from.

What usually causes it

Shipping policy says 2 to 5 days while parcels take 15 to 30.
No business address, free-mail contact address.
Theme and policy placeholders still showing.
Urgency apps installed by default from a store-builder course.
Supplier descriptions with 'free shipping worldwide!!!' in titles.

How to fix it

State real delivery times per region and remove faster promises from product pages.
Add the business address and a domain email.
Replace templates, remove urgency apps, rewrite titles.
Add an About page that says who you are.

The checks that detect it

Check	Rule
Contact details visible A phone number or email address, and a physical business address, on the contact page or in the footer.	Shopping ads policies: Misrepresentation (Unacceptable business practices) (read 2026-10-06)
Shipping policy states costs, regions and delivery times The shipping policy exists and gives costs, where you ship and how long delivery takes, and product pages do not promise faster delivery than the policy.	Shopping ads policies: Misrepresentation (Dishonest pricing and transaction conditions) (read 2026-10-06)
Business identity consistent The store name appears in the policies and footer, and the contact email is on the store's own domain.	Shopping ads policies: Misrepresentation (Unacceptable business practices) (read 2026-10-06)
No template leftovers No placeholder text such as 'Your Store Name', '123 Main Street', 'lorem ipsum' or unedited policy templates.	Shopping ads policies: Misrepresentation (Unacceptable business practices) (read 2026-10-06)
No fake urgency No countdown timers, fake 'people viewing' counters or fabricated recent-sales pop-ups from the common apps.	Shopping ads policies: Misrepresentation (Dishonest pricing and transaction conditions) (read 2026-10-06)
Titles without promotional text No all-caps titles, no 'FREE SHIPPING', 'SALE!!!' or similar in product titles, titles within 150 characters.	Product data specification: title [title] (read 2026-10-06)
About page with real content An About page that says who runs the store, with more than a sentence or two.	Shopping ads policies: Misrepresentation (Unacceptable business practices) (read 2026-10-06)

Not legal advice. Policies change; each rule above names the page it restates and when it was read.