Suspension Check

Guides · Klarna and other buy-now-pay-later providers

Klarna, Afterpay or Affirm merchant application declined: what the website must show

Buy-now-pay-later providers underwrite the business and read the website for the basics: a return policy with a window at least as long as their minimum, visible contact details, no restricted categories, and a functioning checkout. Applications are declined without a reason more often than not.

What usually causes it

How to fix it

  1. Publish a return policy with a stated window.
  2. Complete the footer and About page.
  3. Keep the store live during the application.
  4. Re-apply once the scan passes.
Takes about 30 seconds. We read the public pages any reviewer reads: home, contact, about, policies and a sample of products.

The checks that detect it

CheckRule
Refund policy states a window, conditions and a process
The refund or return policy exists and says how many days a customer has, what condition items must be in, and how to start a return.
Merchant Center: Set up your return policies for Shopping ads and free listings (read 2026-10-06)
Contact details visible
A phone number or email address, and a physical business address, on the contact page or in the footer.
Shopping ads policies: Misrepresentation (Unacceptable business practices) (read 2026-10-06)
No restricted or prohibited content
No supplements with health claims, weapons, replica or 'inspired by' brand goods, tobacco, or other content the platforms restrict.
Google's Shopping ads and listings policies (prohibited and restricted content) (read 2026-10-06)
Store reachable and working
HTTPS, no password page, cart reachable, no dead links in the main menu.
Shopping ads policies: Editorial and professional requirements (read 2026-10-06)
About page with real content
An About page that says who runs the store, with more than a sentence or two.
Shopping ads policies: Misrepresentation (Unacceptable business practices) (read 2026-10-06)

Not legal advice. Policies change; each rule above names the page it restates and when it was read.