Google Ads suspended for 'circumventing systems': what it usually means for a store

Circumventing systems is Google's policy against trying to get around its review: cloaking, redirecting ad traffic to a different page, or opening a new account after a suspension. For an online store, the triggers are usually accidental: a landing page that redirects by country, a domain that differs from the ad's final URL, or a second account created to 'start fresh' after a Misrepresentation suspension.

What usually causes it

Ad final URL redirects to another domain.
Geo-redirects or app-based personalisation that shows reviewers a different page.
A new account opened after an earlier suspension, on the same payment profile, domain or address.
The same store-level identity problems as Merchant Center.

How to fix it

Make the ad's final URL load the same page for everyone, with no redirect off the domain.
Do not open a second account; appeal the first with the problems fixed.
Fix the identity, policy and claims issues listed in the scan, then appeal once.

The checks that detect it

Check	Rule
Store reachable and working HTTPS, no password page, cart reachable, no dead links in the main menu.	Shopping ads policies: Editorial and professional requirements (read 2026-10-06)
Contact details visible A phone number or email address, and a physical business address, on the contact page or in the footer.	Shopping ads policies: Misrepresentation (Unacceptable business practices) (read 2026-10-06)
Business identity consistent The store name appears in the policies and footer, and the contact email is on the store's own domain.	Shopping ads policies: Misrepresentation (Unacceptable business practices) (read 2026-10-06)
No unverifiable claims or badges No '#1 in the USA', 'FDA approved', 'clinically proven' or similar claims without proof.	Shopping ads policies: Misrepresentation (Unreliable claims) (read 2026-10-06)

Not legal advice. Policies change; each rule above names the page it restates and when it was read.