The Ads misrepresentation policy mirrors Merchant Center's: unclear business identity, missing or misleading policies, unverifiable claims and dishonest pricing. Reviewers read the landing page and the footer the way a suspicious customer would.
| Check | Rule |
|---|---|
| Contact details visible A phone number or email address, and a physical business address, on the contact page or in the footer. | Shopping ads policies: Misrepresentation (Unacceptable business practices) (read 2026-10-06) |
| Refund policy states a window, conditions and a process The refund or return policy exists and says how many days a customer has, what condition items must be in, and how to start a return. | Merchant Center: Set up your return policies for Shopping ads and free listings (read 2026-10-06) |
| Shipping policy states costs, regions and delivery times The shipping policy exists and gives costs, where you ship and how long delivery takes, and product pages do not promise faster delivery than the policy. | Shopping ads policies: Misrepresentation (Dishonest pricing and transaction conditions) (read 2026-10-06) |
| Privacy policy and terms of service published Both pages exist and are reachable. | Shopping ads policies: Editorial and professional requirements (read 2026-10-06) |
| Business identity consistent The store name appears in the policies and footer, and the contact email is on the store's own domain. | Shopping ads policies: Misrepresentation (Unacceptable business practices) (read 2026-10-06) |
| No unverifiable claims or badges No '#1 in the USA', 'FDA approved', 'clinically proven' or similar claims without proof. | Shopping ads policies: Misrepresentation (Unreliable claims) (read 2026-10-06) |
| Currency stated with prices Prices show their currency (a code such as USD or a symbol plus the currency somewhere on the page), as the processors' website checklists ask. | Stripe: Website checklist (read 2026-10-06) |
Not legal advice. Policies change; each rule above names the page it restates and when it was read.